Know Her. Know the Perfect Gift. – Michael Hill

This international jeweller needed a Christmas campaign to stand out during the peak time of retail messaging. Teaming with Collider production house, we created an entire world of gift options, rendered in a new stylistic direction and design.

Role – Designer

agency – che proximity, Melbourne

Australia, New zealand and canada

Social tool

A “choose-your-own-adventure game” created specifically for Instagram to help users find the perfect Christmas gift. By targeting males using dark posts, users were directed to one of several personalised Instagram accounts and led on a journey to find the perfect gift for Christmas; a Michael Hill product.