Life by Design – Canberra Centre

Canberra Centre was launching its new space dedicated to lifestyle and home living. We gave the centre a style and tone of voice through a broadsheet publication. Select stores opening within the space were also highlighted through curated “how-to” videos running on social media platforms.

Role – Designer

agency – che proximity, Melbourne

social content

Instructional videos engaged viewers with “how-to” information, while also serving as an opportunity to promote stores within the new Life by Design space.