share more – joyclub

To launch the online adult network into new markets in Spain and Italy, we encouraged people to share sexual experiences the same way we share everything else in life.
The Share More campaign was born.

Role – Art Director / designer

agency – proximity gmbh, Dusseldorf

Spain & Italy

TACKLING censorship

Unfortunately, the regulatory board of Spain wouldn’t let us share as much of the models as we wanted. So we constructed a blur design mechanic to create intrigue and get our message onto the streets, with the liberated designs appearing inside bars and clubs.

Vice partnership

Then COVID hit, and sharing got locked down. So we channelled all our efforts into the digital space, partnering with VICE Spain. Gathering user’s spiciest text message exchanges, Dirty Chats was animated into existence, along with articles and interviews.