FOUNDATION THAT PERFORMS IN EVERY SHADE – MAYBELLINE NEW YORK

From initial concept through to final production, we created 30 original video assets for the Maybelline New York Foundation campaign. The campaign featured an impressive line up of Australian music artists including Tash Sultana, Thelma Plum, Akosia and Harley Alaska. Showcasing the versatile foundation range and longwear performance, the suite of video ads ranged from 3sec to 15sec, all with original edits for TikTok, YouTube, Instagram and Facebook.

Role – LEAD ART DIRECTOR & DESIGNER

agency – B.B.E CREATIVE, Melbourne